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Premier League Commercial Pivot: Clubs Restructure Front-of-Shirt Deals Amid Betting Ban
FOOTBALLFEATURE STORY

Premier League Commercial Pivot: Clubs Restructure Front-of-Shirt Deals Amid Betting Ban

Premier League clubs are actively reshaping their commercial strategies as front-of-shirt betting sponsors are phased out. From Bournemouth’s pioneer announcement to Aston Villa’s European shirt return, top-flight sides are forging a new era of partnerships.

30 August 2026

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